UX strategy:
The UX strategy for this challenge was centered on cross-channel engagement. With a new brand website, e-commerce, social media, PPC, TV, outdoor, and email marketing utilizing the new campaign positioning. The user experience design was designed to tether product, social, and online sales engagement in a more purposeful way. Core KPI's for the project mapped to measurement criteria around these three areas with a combination of quantitative and qualitative platforms.
The UX strategy for this challenge was centered on cross-channel engagement. With a new brand website, e-commerce, social media, PPC, TV, outdoor, and email marketing utilizing the new campaign positioning. The user experience design was designed to tether product, social, and online sales engagement in a more purposeful way. Core KPI's for the project mapped to measurement criteria around these three areas with a combination of quantitative and qualitative platforms.
UX planning & experience wireframes
UX design & site planning concepts
Results:
In reviewing user experience data we achieved a near elimination of previous site issues for end users as measured. Website performance through e-commerce also saw an average order value increase of 32%. Top-line metrics saw a 103% increase in web traffic, with a 25% increase in time on site.
In reviewing user experience data we achieved a near elimination of previous site issues for end users as measured. Website performance through e-commerce also saw an average order value increase of 32%. Top-line metrics saw a 103% increase in web traffic, with a 25% increase in time on site.
