With the redesign of the famed Bristol Rhythm & Roots Reunion festival website, we conceptually took the brand back to its roots, focusing the user experience on simplicity and strong CTA's into desired user actions. Along with overhauling the site experience, we also overhauled the brand, utilizing a modern color palette that incorporated hues from mid-century trends with modern colors. The mark update weaved visuals from bluegrass gig posters and mid-century cues.
The UX and design of the website prioritized CTA's for high level user needs to speed user flow to information.
