Problem:
The PhillySwirl website needed to be reimagined to better deliver on a branded experience that brought to life nutritional information and product selection, as well as find ways to connect with a secondary audience... the younger demographic that the product is aimed at.
UX design & experience planning.
Solution:
We conducted research into user analytics and demographic data to zero in on IA elements and user product selection. Custom iconography was developed to provide easily consumable facts regarding product nutrition.
An integrated game was also created to engage a younger demographic that would allow users to generate different whimsical flavor and object combinations that could be shared via social media.